Data Upload Instructions
For each channel, follow the steps below to export your data and upload it to the suite. Column names must match exactly — the uploader will validate them before saving.
How uploads work
1
Export a CSV
Pull the report from the platform using the navigation paths below. Export as CSV or spreadsheet, then save as .csv.
2
Go to Upload Data
Open the uploader, select the matching channel, and drag your file onto the drop zone or click to browse.
3
Validate & save
The uploader checks required columns. Green chips = found, red = missing. Fix any missing columns, then click Save. Data persists until the next upload.
Google Ads
Google Ads — Reports
Where to export
Columns to include
Date
Campaign
Impressions
Clicks
Cost
Conversions
Ad Group
Keyword
CTR
CPC
Conversion Rate
Avg. Position
Required
Optional
Date format
Accepted formats:
MM/DD/YYYY
YYYY-MM-DD
M/D/YYYY
Tip: Include all campaigns or apply filters in Google Ads before exporting. Set your desired date range in the report before downloading. One row per day per campaign.
SEO
Google Search Console
Where to export
Columns to include
Date
Page
Impressions
Clicks
Position
Query
CTR
Country
Device
Required
Optional
Date format
Accepted formats:
YYYY-MM-DD
MM/DD/YYYY
Tip: In the Performance report, enable the Date dimension by clicking + Date above the table. Set your date range before exporting. The Pages export gives one row per page per day when Date is enabled.
LinkedIn Ads
LinkedIn Campaign Manager
Where to export
Columns to include
Date
Campaign Name
Impressions
Clicks
Spend
Leads
Ad Name
CTR
CPL
CPC
Conversions
Follows
Company Name Impressions
Required
Optional
Date format
Accepted formats:
MM/DD/YYYY
YYYY-MM-DD
Tip: Select Campaign as the breakdown dimension and Day as the time period. Include "Leads" from the Lead Gen Forms metric group — it maps to form completions. Spend is the column label for budget consumed (not "Amount Spent").
LinkedIn Organic
LinkedIn Company Page
Where to export
Columns to include
Date
Post Title
Impressions
Clicks
Reactions
Comments
Shares
Engagement Rate
Followers Gained
Post Type
Published By
Required
Optional
Date format
Accepted formats:
MM/DD/YYYY
YYYY-MM-DD
Tip: LinkedIn's native export labels this column "Created date" — rename it to Date in your spreadsheet before saving as CSV. The Post Title column may export as "Post text" and will need renaming as well.
Webinars
Zoom / ON24 / GoTo Webinar
Where to export — Zoom
Where to export — ON24
Where to export — GoTo Webinar
Columns to include
Date
Webinar Title
Registrations
Attendees
Duration (min)
On-Demand Views
Attendance Rate
Poll Responses
Q&A Count
Host
Platform
Recording URL
Required
Optional
Date format
Accepted formats:
MM/DD/YYYY
YYYY-MM-DD
M/D/YYYY
Tip: Webinar data uses one row per event (not per day). Platform exports may use different column names — rename them to match the required columns above before uploading. Duration (min) should be the scheduled or actual session length in minutes as a number.