Marketing Operations
Analytics, planning, and execution tools for pharma and biotech campaigns.
Active Channels
6
Tracked this suite
Analytics Tools
5
CSV + API ready
Planning Tools
3
In development
Target Market
Pharma
+ Biotech
Analytics
Overview Dashboard
Cross-channel rollup. Spend, impressions, leads, and pipeline across all active channels.
Google Ads
Campaigns, ad groups, keywords. Spend, impressions, CTR, CPC, and conversions.
SEO
Organic search performance. Impressions, clicks, average position, and page-level breakdown.
LinkedIn Ads
Paid campaigns and creatives. Spend, CTR, CPL, leads, and audience breakdowns.
LinkedIn Organic
Company page and post performance. Impressions, engagement rate, follower growth.
Webinars
Registrations, attendance rate, live vs. on-demand, and post-webinar engagement.
Planning & Tactics